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Customer intelligence

How well do you know your customers and prospects? The more information you have, the better able you are to deliver the right messages on the right channels to maximise marketing spend.

Mergers and Acquisitions review
How has the UK Merger and Acquisitions market performed so far in 2025? Read the latest Marketing insights in our M&A review for YTD 2025.
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The new face of modern Britain: Understanding today’s consumer landscape
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Bunches delivers "happiness" to customers on every occasion
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Ask The Expert: Navigating market challenges with Sarah Robertson
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Ask the Expert: A publisher perspective with the AOP
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Webinar
Marketing insights webinar – The future of UK travel and leisure
Behavioural segmentation | Demographic segmentation

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Webinar
Marketing insights webinar – Unwrapping consumers’ Christmas behaviours
Attitudinal segmentation | Behavioural segmentation

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Case Study
Sustainable energy engineer with wind turbines
Empowering emission insights: Harnessing data for a greener tomorrow
Behavioural segmentation | Geographic segmentation

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Video
Mobility data with Visitor Insights
Ask the Expert: Mobility data with Visitor Insights
Ask The Expert | Geographic segmentation

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Case Study
Father and son smiling at home
Focussing cost of living support through data driven insights with Lambeth Council
Marketing | Marketing Data

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Whitepaper
Young woman using her mobile phone
Rethinking third-party data across the customer lifecycle
Marketing | Marketing Data

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Blog
A couple checking over their energy bills
The cost-of-living crisis – predictions for 2023
Financial and economic forecasting | Market research
Blog
Young woman shopping online with her mobile phone
How to build a customer profile for effective marketing
Marketing | Marketing personalisation

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Blog
Woman being shown a car in a showroom
Who is buying electric vehicles today and who will tomorrow?
Automotive Checks | Demographic segmentation

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Blog
Young woman in a metropolitan city looking at her phone
How can organisations gain a consistent understanding of their global audiences?
Advertising targeting and media buying | International marketing and advertising

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Webinar
Car buying… the road ahead
Automotive Checks | Local area planning
Blog
Young woman using her phone to shop online
Three steps to creating added value for your customers
Campaign optimisation | Marketing