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CRM departments without sophisticated data management tools run the risk of a 25% reduction in potential revenue. To compound that, Experian’s annual Data Management Research, shows for 2021 that just 51% of organisations believe that their data is ‘accurate’ in their CRM and can be fully leveraged.
If you missed this CRM data management webinar, you can watch it on-demand above. This learning-packed webinar will help you by focusing on why CRM data quality is business critical for any organisation’s overall performance.
What you’ll hear:
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| Importance of data quality management | The impact of poor CRM customer data | Customer success story |
Meet the presenters:
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| Steve Farr VP of Solutions & Marketing, Experian | Lucy Bourne Partner Development Manager, Microsoft |