Gareth Davies, Marketing and Analysis Manager for Virgin Money discusses the importance of creating a single customer view when looking to achieve an in-depth understanding of interactions with the brand. Working alongside Experian Marketing Services, Virgin Money were able to utilise Financial Strategy Segments, blended with behavioural and segmentation data to reduce marketing spend and increase conversion through engaging with the right customers with the most relevant products.
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May 2015 |
Managing customer data | Marketing Solutions