When data goes bad
Good data can help businesses reduce costs, maintain productivity, and better meet their customers’ needs. But data can go bad.
Data entry typos are the simplest issues, along with entering the correct data but in the wrong field—entered directly by the customers or employees—which may conflict with the data in your CRM system. More deliberately, someone may try to hide the identity of a previous bad debtor or even a fraudster. Data can also go bad because it is duplicated or goes out of date.
The implications of this are often associated with cost, agility, and reputation. Accurately contacting customers digitally has become more critical since the Covid-19 pandemic.
There is a solution—a data quality firewall for Microsoft Dynamics 365 and Salesforce to help businesses understand what bad data they possess, and to fix it. It all starts with data, technology, and expertise you can rely on from Experian, the world’s best-trusted data quality specialists. Capture. Check. Convert.
Capture – Stop inaccurate data at the point of entry
The data contained in your CRM systems is one of your organisation’s most important assets. Accurate data lets you and your team easily manage new leads, upsell existing customers and provide better service all in one convenient place. But how can data quality affect the health of your CRM data—and how it can affect your business? Some of the ways bad data can get into your databases are:
- Employee and customer data entry errors
- Data decay
- Duplicate records
- Irrelevant data
Watch this webinar to see how we identify data quality issues and how we can resolve these issues so that you can set your business up for CRM success.
Watch webinarWhat you'll hear:
Importance of data quality management
The impact of poor CRM customer data
Customer success story
Check – Get the guidelines on improving your data quality
Becoming a data-driven business gives your organisation an edge over your competitors. And data gives you the key to unlock and take advantage of new opportunities. Data quality plays a key role in your overall data management strategy. We provide insights and practical steps to help you implement a successful data quality management plan, including:
Data validation for eCommerce - Improving satisfaction, increasing revenue, and reducing costs
The post-pandemic retail landscape in the UK has weighted toward digital more than ever before, being manifested with three rising eCommerce trends you should be aware of.
The tip sheet highlights the importance of an eCommerce strategy and explains how data validation can help improve customer experience and decision-making for retail growth.
Download tip sheet5 risks of untrustworthy data
Data is one of the primary sources of every business to create a competitive advantage. It is now seen that since data is revolutionizing across industries, businesses are facing constant pressure to innovate and increase profitability. Therefore, it is vital to design a framework for data management to reap rewards.
This blog highlights the importance of data quality and why it is an important investment to build a data strategy. It also uncovers tips to identify goals to embed in this framework by leveraging data quality solutions.
Read blog
5 benefits of improving Salesforce CRM data quality
Multiple channels are used to capture contact data from customers that can lead to duplicates in the CRM system. These can be extremely difficult to manage if your organization success depends on accurate and complete data, and a data quality strategy must be incorporated.
In this blog, we’ll share the top 5 benefits of improving Salesforce CRM data quality and uncover how you can embrace data quality for your Salesforce systems.
Read blog
Scottish Summit 2022
10th and 11th June 2022 | Glasgow
We will be at the Scottish Summit 2022, an annual Microsoft Cloud Community event, on the 10th and 11th June 2022 at the Strathclyde University Technology and Innovation Centre in Glasgow.
The event brings together all Microsoft Cloud technologies that covers Dynamics 365 products, Azure, DevOps, Personal Skills, PowerShell, M365, Teams, SharePoint and some very bespoke application categories.
Experian Data Validation for CRM and eCommerce achieve trusted data for contacts and leads in your database. Let’s talk.
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