How can Experian help?

Experian can help you reach your target audiences, to understand their needs and to serve them the right offers and products. Its solutions can tailor interaction so that it happens at the right time, in the right locations and channels. It can also manage your existing customers using data insights and measure the outcomes of your marketing campaigns.

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Locate

The success of virtually any business relies on truly understanding local markets and using data and analytics to extract insights about a particular location and its population. Location-based data assets can be applied to almost any marketing campaign or audience cohort. Find out how location data can work for you.

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Understand

Gaining a deep understanding of your existing customers and prospects will allow you to better engage with them by delivering the right messages in the right channels. Explore how a deeper understanding can help you achieve better ROI on your marketing spend.

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Find

Once you understand your existing customer profiles, you need to consider the best channels to invest your marketing budget in to maximise your ROI. Discover how cross-channel strategy and planning that evolves around the images and personas of your ideal customer can boost marketing returns.

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Activate / Optimise

Learn how to create marketing campaigns that have the impact to attract new customers and ensure your audiences receive the right messages, in the right channels, in the right locations at the right time. With optimised campaigns, you can achieve the best ongoing outcomes for your marketing spend.

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Manage

Your ability to deliver relevant experiences that engage your customers relies on accessing accurate and compliant customer data to support marketing and analytics. Find out how to evaluate the outcomes of your marketing campaigns and understand the effect of your marketing across all channels.

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Resources to help your business

Learn more about this area of our portfolio with these additional resources.

Case Study

Aegon reunite lost customers with pension funds

Aegon use Experian’s tracing solutions to help find uncontactable customers and reunite them with assets.
Webinar

Boosting customer data in your SAP CRM: The Data Quality Do’s and Don’ts

Listen to our Data Quality experts discuss best practice and effective ways of managing data quality.
Blog

How can data keep pace with changing consumer behaviour to drive effective marketing?

Read more about how consumer behaviours have changed and how to better connect with your customers.
Blog

Changes to the high street – are large format shops dead?

What does the future hold for city centres if office workers are moving to hybrid or homeworking?
Blog

Why you should consider Direct Mail as part of your communications strategy

Find out more about the emerging changes happening to the marketing ecosphere.

Contact Us

Get instant access to Mosaic and other tools to understand your customers and prospects.

Call us on: 0845 2340 391

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